ABOUT BIRCH
At Birch Multimedia Group, LLC we strive to bring meaningful and aspirational brands to shoppers through the world’s largest television shopping networks. With over 25 years of combined experience in buying and brand management, we are dedicated to cultivating relationships with our partners. Our services are unmatched, from market research and evaluation to quality assurance and logistics, to presentation strategies and execution, we are with you every step of the way.
It is our mission to bring your products to life, both on-air and through multi-channel platforms. We work exclusively with QxH and therefore have an innate understanding of their customer and their business strategies.
Our co-founders, Caitlin and Christa, began working together in 2008 when Christa joined QVC’s Home Décor office as an Assistant Buyer. They worked together for a number of years in both the Home Décor and Garden offices and found that they work seamlessly together. They have remained friends, even when not working in the same categories, and joined forces on the vendor side of the business in 2019.
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Caitlin R. Sterling, Co-Founder
Caitlin began her career as a vendor representative in January 2007. She quickly found her passion in discovering new brands and working with them to bring their products to life. With 15+ years of experience and a detail-oriented mindset, Caitlin brings a wide range of skills to the team. She partners with her vendors on production timelines, the quality assurance submission process, planning on-air presentations and guest training. She works closely with every vendor to ensure proper execution for each product from start to finish.
Christa Costin, Co-Founder
During Christa’s 10 years at QVC in Merchandising, she worked in multiple categories including Kitchen Electrics, Lawn and Garden, Seasonal Home Décor, Jewelry, and Footwear. She developed a strong passion for product development and driving high sales volume, all while building key brands and products. Her experience and successful career in merchandising has provided her with excellent skills in interacting with both consumers and vendors. She is enthusiastic about finding the newest products and brands, and is devoted to making them successful across multimedia shopping networks.